Through DNA Edu Connect, Sinar Mas Land Presents Monash University, Indonesia and a Stack of Premier Digital Education Institutions

26 Aug 2023
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BSD City, August 26, 2023 - To support the Ministry of Education, Culture, Research, and Technology's (Kemendikbudristek) program of digitalization in the education sector in Indonesia, Sinar Mas Land proactively continues to support the development of educational institutions within the Digital Hub ecosystem. Sinar Mas Land collaborates with several educational institutions within the Digital Hub ecosystem in the DNA Edu Connect event. With the theme "Connecting Minds, Shaping Future", the event took place today (August 26) at the Marketing Office of Sinar Mas Land, BSD City. DNA Edu Connect was opened with remarks from A. Zaki Iskandar (Regent of Tangerang) and Irawan Harahap (CEO of Digital Tech Ecosystem & Development Sinar Mas Land).


The presence of Digital Hub in BSD City with comprehensive educational facilities drives urban activities even higher. Formal and informal educational institutions, as well as national and international standard vocational education in BSD City, also enhance the appeal for families considering quality education. The completeness of these educational institutions also acts as a magnet for many digital technology companies to establish offices in BSD City, thus boosting economic activity in the area. Ultimately, this growth has the potential to increase the investment value for residential and commercial areas in BSD City.


Views Towards the Event by Bupati Tangerang and CEO of Digital Tech Ecosystem Development


Bupati of Tangerang, A. Zaki Iskandar, said, "I am very proud and appreciate Sinar Mas Land's initiative in organizing the DNA Edu Connect event today. This program can serve as a platform for promoting the education system prepared for the younger generations in line with the current development of digital technology. On behalf of the Regional Government, I fully support programs in this field of education. Moreover, this activity can also be a good collaboration between the government and the private sector, educational institutions/academia, and the community. Hopefully, the DNA Edu Connect event can be carried out sustainably so that it can continue to promote the advancement of digital technology in Indonesia and produce excellent human resources towards Indonesia Emas in 2045."


CEO of Digital Tech Ecosystem & Development at Sinar Mas Land, Irawan Harahap, explained, "The DNA Edu Connect program is a tangible proof of the company's support for empowering the community in the field of digital economy. We have facilitated facilities and infrastructure for education, the creative industry, the digital industry, and technology in BSD City, which is an integrated smart digital creative city. Now, we complement it with interactive workshops and in-depth sessions so that digital talents can gain direct insights from top-of-mind companies in this industry."


Digital Hub Next Action (DNA) is a campaign consistently conducted by Sinar Mas Land through Digital Hub. It includes various programs to engage with the community by collaborating with educational institutions and world-class digital companies, as well as acceleration programs for local startups.


A Brief Explanation Regarding DNA Edu Connect


DNA Edu Connect itself is an educational exhibition aimed at the public to serve as a reference for seeking information about educational centers in the Sinar Mas Land digital ecosystem. The series of events include sharing sessions related to future careers, data analytics, and artificial intelligence presented by speakers from Binus University, Apple Developer Academy @BINUS, Binar Academy, DANA Indonesia, Hacktiv8, Glints, Social Bread, and Monash University, Indonesia. Additionally, there are workshops related to VR, web development, data analytics, data science, and creative thinking presented by speakers from Apple Developer Academy @BINUS, Binar Academy, Hacktiv8, Social Bread, and Monash University, Indonesia.


Education Facilities in BSD City


For your information, BSD City is currently equipped with hundreds of educational institutions ranging from Kindergarten (TK), elementary schools (SD), junior high schools (SMP), senior high schools (SMA), to universities. Some of the educational institutions present in BSD City include Sinarmas World Academy, IPEKA BSD, Jakarta Nanyang School (JNY), Sampoerna Academy, Deutsche Schule Jakarta (DSJ), Binus School Serpong, Al-Azhar BSD, Stella Maris BSD, Saint John’s Catholic School, Santa Ursula BSD, as well as Monash University Indonesia, Atma Jaya University, Prasetiya Mulya University, and Binus University which is present together with the Apple Developer Academy. In addition to the completeness of educational institutions, BSD City is also equipped with excellent accessibilities starting from access to the Serpong-Balaraja Toll Gate (Serbaraja) Section 1A, Jakarta-Merak Toll Road (Kebon Jeruk Toll Road), and Jakarta-Serpong Toll Road which is integrated with the Kunciran-Serpong Toll Road, JORR 2, Soekarno-Hatta Airport Toll Road, and Jagorawi Toll Road. The mobility of the community is also supported by various public transportation options ranging from the free shuttle bus BSD Link, feeder bus BSD City, to the Commuter Line trains through the Cisauk Station in the Intermoda BSD City area.