Sinar Mas Land Presents Digital Experience Center in BSD City

18 Jan 2024
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BSD City, January 18, 2024 - The Digital Hub BSD City has once again been designated as an innovation center, this time by two tenants from Sinar Mas Land's partner companies, PT NTT Indonesia Technology, which is part of NTT Ltd., and Microsoft Indonesia. Both companies initiated the opening of the Digital Experience Center (DXC). DXC is an innovation center spanning 525 square meters equipped with comprehensive digital facilities and resources to foster more digital innovations, accelerate business development, and expedite Indonesia's digital economic growth.


The inauguration ceremony of DXC was held by Irawan Harahap (CEO Digital Tech Ecosystem & Development Sinar Mas Land), Ridwan Darmali (President Director of PT Bumi Serpong Damai Tbk), Saleh Husin (Managing Director President Office Sinar Mas), Semuel Abrijani Pangerapan (Director General of Informatics Application, Ministry of Communication of the Republic of Indonesia), Budi Arie Setiadi (Minister of Communication and Informatics of the Republic of Indonesia), Andi Ony (Regent of Tangerang), Dharma Simorangkir (President Director of Microsoft Indonesia), Hendra Lesmana (President Director of NTT Indonesia Technology), and Aris Sulistyanto (Head of Transformation of NTT Indonesia Technology) on Thursday, January 18, 2024, at DXC, Green Office Park (GOP 9), BSD City.


Vision of Digital Hub as Indonesia's Technology Ecosystem


The Digital Hub aims to become Indonesia's future technology ecosystem comprising creative institutions, education, enterprise, talent development, startups, venture capital, and multinational companies. By 2024, the Digital Hub attracted 40 companies to join its technology ecosystem, including national and multinational corporations such as MyRepublic, NTT, NTT Data, Microsoft, Ruang Guru, and Indonesian unicorn startups Traveloka and Tokopedia.


Various non-formal IT schools with international standards, such as Apple Academy, Binar Academy, Purwadhika Digital Technology School, Hacktiv8, and international educational institutions like Monash University and Binus University, are part of the Digital Hub ecosystem. Creative institutions such as G2G, Imajin, Social Bread, DCT Agency, and Lucy Entertainment Park are also present. Startups include SIRCLO, GoWork, SWAP, Hologram Indonesia, V-Office, Fore, and, AMODA, JumpStart, AKAR, Waste 4 Change, and Beam have joined the Digital Hub ecosystem. Living Lab Ventures complements the Digital Hub ecosystem in terms of venture capital companies.


Located on the ground floor of the GOP 9 building in BSD City, DXC comprises several exhibition areas, auditoriums, and meeting rooms that can be utilized for digital innovation incubation activities, digital business development, and digital competency enhancement, accompanied by technology solution support from NTT and Microsoft. This support includes jointly identifying technology needs according to industry type and scale, with various technology solutions ranging from business applications, security, infrastructure, and connectivity to artificial intelligence (AI). Industry players interested in innovating at DXC can register at



Budi Arie Setiadi, Minister of Communication and Informatics of the Republic of Indonesia stated, "Through the Ministry of Communication and Information Technology's initiative, we continuously accelerate Smart Manufacturing and Smart Cities through the development of 5G and 6G as the main enablers to accelerate the adoption of the Internet of Things (IoT) in Indonesia as a step towards the vision of 100 Smart Cities in Indonesia by 2045. With this Digital Experience Center's presence, I believe there will be more innovations that can be used to drive smart city development. We hope the collaboration between Sinar Mas Land, NTT Indonesia Technology, and Microsoft Indonesia will also provide positive benefits. We hope that this good initiative will continue to be carried out by industry players so that they can adopt digital technology to improve the quality of life of the people towards Indonesia Maju."


Andi Ony, Regent of Tangerang, explained, "I express my gratitude to Sinar Mas Land for bringing the Digital Experience Center inaugurated today. We sincerely hope that the progress achieved by Sinar Mas Land, together with NTT Indonesia Technology and Microsoft Indonesia this time, can positively impact the residents of Tangerang Regency. Hopefully, this hard work and collaboration will prove to the public that together we can achieve great things about the future through innovation in the digital world."


Hendra Lesmana, President Director of PT NTT Indonesia Technology, said, "The opening of the Digital Experience Center is one form of our commitment together with Microsoft, NTT's strategic partner, in providing facilities that open up open collaboration spaces with players in various fields of industry, to create human-centric and sustainable technological innovation solutions. We hope that the existence of this collaboration space can unite broader innovation spirits for the creation of technology solutions that support industries to remain relevant and competitive. We accompany the entire Indonesian digital ecosystem to realize more creative ideas into practical solutions or applications."


Integration of DXC with NTT's Expertise in Digital Transformation


DXC integrates NTT's expertise in Digital Transformation, Infrastructure, Managed Services, and IT Security Solutions with Microsoft's reliable and secure cloud and AI technologies. Through this integration, governments, industry players, and communities intending to use DXC for startup incubation, for example, can have the opportunity to network with a broader digital ecosystem, exchange ideas with technology experts in their field, and much more. Through their management of DXC, these two global technology companies offer a valuable synergy that can expedite the development of top-notch innovations in Indonesia.


Dharma Simorangkir, President Director of Microsoft Indonesia, explained, "Indonesia's position as the country with the largest digital economy in Southeast Asia brings us a greater responsibility to innovate faster. Because our innovation will drive leaps not only for Indonesia's digital economy but also for Southeast Asia. Through the inauguration of the Digital Experience Center, which will nurture and act as a breeding ground for new digital innovations for innovators across sectors and industries, we hope to contribute even more to Indonesia. Our biggest appreciation goes to our long-term partner PT NTT Indonesia Technology, which has moved quickly to realize this innovation center, and Sinar Mas Land, which has developed the BSD City Digital Hub."

Irawan Harahap, CEO Digital Tech Ecosystem & Development – Sinar Mas Land, welcomed, "Through the inauguration of DXC, we invite the government, industry players, educational institutions, non-profit organizations, and communities to join the digital ecosystem in the BSD City Digital Hub area. We maximize opportunities using the latest technology, advanced innovation, and world-class infrastructure brought to DXC by NTT and Microsoft. So far, NTT and Microsoft have been working partners in the digital transformation of companies. We are grateful for the trust of both companies, which have now opened DXC so that digital technology can be increasingly used inclusively."

The DXC inauguration is a further step in the ongoing NTT and Microsoft global partnership, concentrating on collaborative innovation in all-photonics networks and digital twin computing. The primary objective of this partnership is to develop sustainable innovation solutions that prioritize energy efficiency. These areas can be utilized for all industries, including smart city utilization. Globally, a variety of Microsoft solutions and NTT's experience for smart cities has been implemented, one of which is in Las Vegas, United States. In Indonesia, NTT and Microsoft are collaborating to support Sinar Mas Land in accelerating the realization of the BSD City transformation agenda into an integrated smart city through hybrid infrastructure utilization.