Sinar Mas Land holds Topping Off Ceremony for Knowledge Hub Building at the Digital Hub BSD City

30 Mar 2023
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BSD City, March 30 2023 – As the need for technology-related office space increases, Sinar Mas Land is building its first building in the Digital Hub BSD City area called Knowledge Hub, which is being built in two phases. For the first phase of the office building, the project has now entered the final stage of completion, marked by a topping off ceremony. The topping off ceremony was conducted by Mr. Michael Widjaja (Group CEO of Sinar Mas Land), Ir. Ridwan Darmali (President Director of PT. Bumi Serpong Damai Tbk), Monik William (Deputy Group CEO of Sinar Mas Land), Lie Jani Harjanto (Group CFO of Sinar Mas Land), Ferdinand Sadeli (Deputy Group CEO of Investment International Tech & Emerging Sinar Mas Land), Herry Hendarta (Director of Sinar Mas Land), Mr. Teky Mailoa (CEO of Asset Management Sinar Mas Land), Mr. Irawan Harahap (CEO of Digital Tech Ecosystem and Development Sinar Mas Land), Mr. Harry Ramaputra (Managing Director of Project Support Services Sinar Mas Land), Mr. Dharma Simorangkir (President Director of Microsoft Indonesia), and Ir. Iwan Adi Susanto (President Director of PT. Tatamulia Nusantara Indah). The first phase of Knowledge Hub is built on 1.1 hectares of land with a total investment of Rp750 billion.

The first phase of Knowledge Hub was designed by NBBJ, an architecture firm from the United States that has designed several headquarters for leading technology companies in the world such as Microsoft, Amazon, Samsung, Alibaba, and IBM. The interior of the building was also designed by Metaphor, a leading design company in Indonesia that has served clients globally.

CEO Digital Tech Ecosystem & Development - Sinar Mas Land, Irawan Harahap, said, "Digital Hub has matured into an ecosystem that has driven us to progressively build Digital Hub, especially Knowledge Hub, which we witnessed its topping off ceremony today. The construction of this building is on schedule, and it is planned to be completed in 2024. We hope that the presence of Knowledge Hub can facilitate more technology & digital companies for accelerating the national digital economy. 

Knowledge Hub has received positive responses, and during its construction, it has secured SIRCLO as one of its first tenants. SIRCLO, an e-commerce company from Indonesia, has been part of the Digital Hub BSD City ecosystem since 2018. With the company's rapid growth, SIRCLO has decided to relocate its headquarters to the first phase of Knowledge Hub in early 2024.

The development of Knowledge Hub building and the Digital Hub BSD City area is part of the transformation agenda of BSD City into a smart integrated digital city. The Digital Hub is ambitiously developed with optimism towards the growth of the technology industry in Indonesia, especially for start-up players and multinational companies in the technology, digital, and creative industries.

In its development, Sinar Mas Land also partnered with Microsoft to make the Knowledge Hub building a smart building. Utilizing Microsoft's cloud and AI technology such as Azure Digital Twins to automate various building management systems, Knowledge Hub is designed to support the comfort and improve the quality of life for its tenants while preserving the quality of the environment.

In Director of Technology Group & Enterprise Business Microsoft Indonesia, Edy Susanto said, "Recently, Microsoft has collaborated with Sinar Mas Land to build a better future. One of them is by participating in accelerating the transformation of BSD City into a smart integrated digital city through Microsoft's cloud and AI technology. Now, we are honored to continue this collaboration to Knowledge Hub. Together with Microsoft's partners who bring global experience, industry expertise, and local values, we are ready to collaborate with Sinar Mas Land and all related digital ecosystems to empower Indonesia's digital economy."

The development of this area has been carried out on a 26-hectare area since 2016 and has successfully welcomed leading technology education institutions such as the Apple Developer Academy, Purwadhika, Binar, Hacktiv8, and Binus University to become a digital talent pool. In terms of industry, the Digital Hub has also become home to leading technology companies such as Traveloka, NTT Data, AWS, and several other technology companies.

Knowledge Hub is located in the business area, and is close to the BSD Business District and Green Office Park. In terms of access, Knowledge Hub can enjoy the convenience of the Serpong-Balaraja Toll Gate Section 1A, which has officially operated, the Jakarta-Merak Toll Road (Kebon Jeruk Toll Road), and the Jakarta-Serpong Toll Road which is integrated with the Kunciran-Serpong Toll Road, JORR 2, Soekarno-Hatta Airport Toll Road, and Jagorawi Toll Road. Mobility to and from Knowledge Hub - Digital Hub is served by the free BSD Link shuttle bus that connects to the Serpong-Jakarta intermodal station area.