Making a Come Back with a New Name 'DNA Goes to Campus', Digital Hub Collaborates with 5 Universities in Sumatera

29 Sep 2022
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BSD City, September 29, 2022 – Sinar Mas Land through Digital Hub has consistently provide training and the latest information about digital developments, strategies, and ecosystems in Indonesia with Digital Hub Goes To Campus since 2018. In 2021, this event was successfully attended by 900 students from Universitas Multimedia Nusantara, Universitas Indonesia, Universitas Prasetiya Mulya, and Universitas Bina Nusantara. This year, the event is held under a brand new name, 'DNA Goes to Campus', to provide knowledge sharing about the world of work.

The main event of DNA Goes to Campus was held online on Thursday (29/09) through Zoom webinar. This year, DNA Goes to Campus collaborates with five universities in Sumatera including Universitas Andalas, Universitas Sumatera Utara, Universitas Riau, Universitas Internasional Batam and Institut Teknologi & Bisnis Darmajaya. Themed 'Industry 101: The Most Wanted Competencies', this event was presented by Irawan Harahap (Chief Digital Tech Ecosystem & Development - Sinar Mas Land), Vince Iswara (Co-Founder & CEO - DANA), Purwa Hartono (Founder & CEO - Purwadhika), Dimas Harry (CEO & Co Founder -, Billy Jantriko (General Manager International Sales Office - Glints) and Ivana Arlianto (ASPAC Head of People, Performance and Culture – KPMG) who shared their view as professionals in the digital industry.

Sinar Mas Land's Chief Digital Tech Ecosystem and Development – Irawan Harahap said, "For four consecutive years we have held this event in Jabodetabek. This year, we broaden the network to reach students on the island of Sumatera to open a new horizon and knowledge of digital developments in major cities in Indonesia. We highly appreciate the enthusiasm of hundreds of students who have participated in DNA Goes to Campus 2022. This program depicts our support for students and fresh graduates in preparing themselves to enter the real professional work sphere, specifically in the digital industry which has massively developed. We hope that this series of seminars and talk shows can provide the knowledge and motivation to become highly qualified digital talents."

CEO of – Debora Temmy explained, "DNA Goes to Campus provides an opportunity for Indonesian talents to get the knowledge about the current digital development in Indonesian major cities. This will help them to map, directing their interest, talent and what they want to do after they graduate. We are also grateful for how enthusiast they were about this event, as witnessed by more than 1.500 students and fresh graduates registered. We hope to duplicate similar event, not only on the island of Sumatera, but also to reach out more young generation in the other part of Indonesia.”

In organizing DNA Goes to Campus 2022, Sinar Mas Land collaborate with, a startup community that connects more than 3,000 founders with potential investors. Prior to the main event, DNA Goes to Campus organized a virtual roadshow through Instagram Live together with representatives from the five universities on 19-28 September. To enliven this event, selected participants who took part from the beginning are eligible to get a giveaway with a total prize of IDR 3 million. (*)