Grand Opening of Rans Nusantara Hebat, Largest Culinary Center and SMEs in Indonesia at BSD City

31 Mar 2024
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BSD City, March 30, 2024 – Rans Entertainment, in collaboration with GK Hebat, held the grand opening event of the largest culinary center and SMEs in BSD City on Saturday (30/3) under the theme of Perayaan Rans Nusantara Hebat. The culinary center houses 122 SME units selected from over 1,000 SME units, offering a variety of menus to delight the taste buds of food enthusiasts with authentic Indonesian flavors.
Sandiaga Uno (Minister of Tourism and Creative Economy) virtually participated in the inauguration of Rans Nusantara Hebat and attended in person by Raffi Ahmad (Founder of Rans Entertainment), Kaesang Pangarep (Founder of GK Hebat), and Michael Widjaja (Group CEO of Sinar Mas Land).

Built on a 2.1-hectare land, the culinary center has 2,000 visitors capacity. Rans Nusantara Hebat also serves as a program supporting Indonesian SMEs in their rapid growth and global market penetration. Each selected tenant and partner who has joined Rans Nusantara Hebat will receive exposure, guidance, collaboration, and direct strategic partnership opportunities from the founders of GK Hebat, Kaesang Pangarep, as well as the founders of Rans Entertainment, Raffi Ahmad, and Nagita Slavina.

Sandiaga Uno, Minister of Tourism and Creative Economy, stated, "We congratulate Sinar Mas Land on the opening of Rans Nusantara Hebat, which has become the largest culinary center in BSD City. I appreciate Sinar Mas Land, Rans Entertainment, and GK Hebat's continuous support and contribution to advancing the original Indonesian culinary creative economy. We hope that Rans Nusantara Hebat can help promote and encourage investment for Indonesian culinary artisans, thus contributing to the creative economy, especially the culinary subsector. Hopefully, Rans Kuliner Nusantara can encourage culinary entrepreneurs and Indonesian society to continue to be proud of Indonesia's original culinary heritage."

Raffi Ahmad, Founder of Rans Entertainment, said, "Local is the New Global is the main theme of the Perayaan Rans Nusantara Hebat. We want to focus on advancing local businesses by promoting innovation and strengthening SMEs to compete nationally and globally. We see BSD City as a destination area for urban communities and suitable for developing a Nusantara culinary center. We hope that the presence of hundreds of SMEs at Rans Nusantara Hebat will bring authentic Nusantara dishes so that people can get to know, enjoy, and preserve the diverse Indonesian culinary offerings."

Kaesang Pangarep, Founder of GK Hebat, added, "Perayaan Rans Nusantara Hebat will be a momentous occasion for the inauguration of Rans Nusantara Hebat and the resurgence of Indonesian SMEs to drive local economic growth. In the future, we will focus on culinary, culture, and community. We believe combining culinary variety, cultural performances, lifestyle, and community development is the key to attracting visitors to Rans Nusantara Hebat, both locally and from outside the area, thus enhancing tourism and generating income for businesses in the vicinity. We are confident that Rans Nusantara Hebat will receive a positive response from the community."

Meanwhile, Michael Widjaja, Group CEO of Sinar Mas Land, expressed, "We welcome the presence of Rans Nusantara Hebat as the largest Nusantara culinary center in BSD City. We are always committed to bringing innovation and facilities to meet the lifestyle needs of BSD City residents and surrounding areas. Rans Nusantara Hebat will complement the existing public spaces and commercial areas such as AEON Mall, QBig, and The Breeze as choices for culinary tourism destinations and leisure activities for the community in BSD City. Moreover, BSD City has a captive market from various backgrounds, including residents, students, and employees who work here and from various layers of society as visitors."

Perayaan Rans Nusantara Hebat came alive with diverse performances, featuring acts like Maliq & D'essentials and standup comedy performances by Fatih Andhika or Ate. Attendees also savored a variety of beloved Nusantara culinary delights such as Sang Pisang, Rojo Sambel, Let's Toast, Pempek Cawan Putih, Warung Aceh Bang Cen, Durian Jatohan Abah, Cwie Mie Malang, and many other culinary tenants. Rans Nusantara Hebat adopts an outdoor concept with various seating options for visitors, such as particular areas for live music entertainment, various photo spots with Indonesian cultural icons, children's play areas, and green open spaces.

The presence of Rans Nusantara Hebat will be a new destination choice in BSD City, which Sinar Mas Land developed. Moreover, it is located in the sunrise area of BSD City's west side and boasts business and lifestyle facilities. Rans Nusantara Hebat is also close to top future developments in BSD City, such as EASTVARA (Lifestyle Commercial Center) and a 35-hectare theme park developed by Sinar Mas Land in collaboration with Jatim Park, Cimory Dairyland, and HeHa Recreation Park.

In terms of accessibility, visitors to Rans Nusantara Hebat can use toll access via the Serpong-Balaraja Toll Gate (Serbaraja) Section 1A, which is only 5 minutes from Tanakayu, the Jakarta-Merak Toll Road (Kebon Jeruk Toll Road), and the Jakarta-Serpong Toll Road, integrated with the Kunciran-Serpong Toll Road, JORR 2, Soekarno-Hatta Airport Toll Road, and Jagorawi Toll Road. Visitors to Rans Nusantara Hebat can also choose various public transportation options, from the free BSD Link shuttle bus and BSD City feeder bus to the Commuter Line train via the Cisauk Station in the Intermoda BSD City area.