Knowledge Hub starts building. SIRCLO to set-foot early

08 Dec 2021
image content

BSD City, Indonesia, 8th December 2021 - Real estate developer Sinar Mas Land has recently announced the construction of a new building in BSD City’s Digital Hub, to further support the country’s growing technology industry. The new building, known as the Knowledge Hub, is expected to finish construction by 2024.

According to Sinar Mas Land, the construction will undergo two phases. The initial phase of Knowledge Hub will sit on 1.1-hectare land, with a total investment of Rp 750 billion (around $52.1 million). The phase-one building was designed by NBBJ, a world-leading US-based architecture firm, which has worked with leading multinationals such as Microsoft and Samsung, among others. Sinar Mas Land also works alongside Indonesian interior design consultant Metaphor.

Sinar Mas Land has been seeking to transform its flagship township project, BSD City, into a smart and integrated digital city. To this end, the property giant developed the Digital Hub, a 26-hectare commercial area dedicated to tech companies and startups. The area is also home to tech household names like Traveloka and Grab.

“Digital transformation is one of the things we should consider in building the digital economy and driving the national economic recovery. The development of the Digital Hub in BSD City nicely fits this strategy and vision,” Tourism and Creative Economy Minister Sandiaga Uno said, as quoted from a press statement.

 “Hopefully, with Digital Hub BSD City, Indonesian technology companies can further flourish to boost Indonesia’s digital economy.” According to Sinar Mas Land chief digital tech ecosystem & development Irawan Harahap, Digital Hub is an ambitious project that the company builds to support the growing Indonesian tech industry. Currently, there are dozens of startups and multinational companies located in BSD. Irawan expects that the number will continue to increase.

“The construction of the phase-one Knowledge Hub is our effort to facilitate the increasing needs of the tech industry. This office building project that is dedicated for tech companies will also generate recurring income for Sinar Mas Land,” Irawan said.

Complimenting the great news, Indonesian e-commerce company Sirclo has been part of BSD City’s Digital Hub ecosystem since 2018. As it is growing, Sirclo has decided to relocate its head office to the phase-one Knowledge Hub building in 2024.

Sirclo is set to become the first tenant of the newest building in the BSD City Digital Hub area in South Tangerang, Banten. The building is located on an area of two hectares, and is designed as a commercial building that will start operating in 2024. In this area, digital and creative companies will enjoy a green environment, futuristic designs, and a variety of technological and creative facilities. The commitment was formalized through the signing of a Letter of Offer by Avelyn P Santiago (Asset Management Office Division Head at Sinar Mas Land) and Brian Marshal (CEO of Sirclo) on Monday (09/06/2021).

Sirclo is an Indonesian e-commerce solution company that was founded in 2013. Their main services are (1) online store creation platform and (2) e-commerce enabler from upstream to downstream (end-to-end) for businesses that want to develop online sales.

Sirclo has been based in BSD City since 2018, starting with 822 square meters of business space at MyRepublic Plaza (GOP 6), and is now relocating to a larger office space of 2,000 square meters at the Traveloka Campus (GOP 1). Along with the rapid development of the company's business, Sirclo has decided to move to a new building as its head office in the Digital Hub. "The expansion is carried out in accordance with Sirclo's rapidly growing business needs. We are satisfied with the facilities, infrastructure, services, and support provided by Sinar Mas Land over the past few years. Therefore, we plan to continue centralizing the company's operations in BSD City. In the future, Sirclo will have an office in the newest building in the Digital Hub area," said SIRCLO founder and CEO, Brian Marshal, as quoted on Wednesday (09/15/2021).